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Our values
The story
FounderRotaid
What we do
Sudden cardiac arrest strikes every 3 seconds, 25,000 times per day, and 9 million times per year. Only 5% survives…
Together with a team of passionate experts and our global partner network, we work day in, day out, to create more heartsafe environments around the world. Our products help you to make your AED publicly accessible, so your AED can do what is does best: saving lives.
Our values
Swift
Every second counts during a cardiac arrest. Therefore our products are quickly found, timesaving when used and can be installed at venues to make a difference.
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Sustainable
By using state-of-the-art technology and recycled materials our products meet the highest standards when it comes to environmental and social responsibility.
Simple
If everyone is to use a defibrillator and help, our cabinets should be intuitive, comforting, uncomplicated and reassuringly simple.
“Rotaid's inspiration”
Stems from the life buoy, recognizing its simple yet vital characteristic:
Its purpose and application are universally understood.
Our story
How we became the global symbol for an AED
It all started in 2007 in a small Dutch town where a group of people wanted to make a difference. The problem: medical services were not able to respond to each out-of-hospital sudden cardiac arrest. At that time, bystanders could do nothing else but wait for the ambulance to arrive.
It became clear that a forward system was needed, one that could assist paramedics in a timely arrival of defibrillators and responders. This led to the installation of 50 public accessible defibrillators in outdoor cabinets within the city. The Rotaid cabinet was specifically designed for this project.
Boosted by the results, Ruben Halmans decided to further develop the Rotaid cabinet: ‘’if it works in my own town, it could work in other towns as well!’’. Packed with an enormous amount of practical experience, he founded Rotaid AED Cabinets.
More than 15 years, and 90,000 cabinets later, Rotaid AED Cabinets has become the global symbol for an AED.
“If it works in my own town, it could work in other towns as well!”
Ruben Halmans - Founder
Our ambition
The global symbol for an AED
More than 15 years, and over 90.000 cabinets later, Rotaid AED Cabinets has become the global symbol for an AED.
